Visual direction studio

Helping brands feel like the same world, everywhere.

I shape visuals, social content, Pinterest and landing pages for wellness, beauty and lifestyle brands, so every touchpoint feels connected, recognisable and true to the brand.

See my work Work with me
I work with Wellness Beauty Home & Interiors Lifestyle Clean Beauty directly with brands and as a white-label partner for agencies.

Selected work

Selected work across visual direction, content and digital.

Some projects appear more than once, showing how one visual direction can carry across social, Pinterest, campaigns and landing pages.

Brand visuals

MEZAME — brand direction sample

Concept project

A starting visual direction for a ceremonial matcha brand—covering mood, palette, content pillars and how the brand takes shape across channels.

Brand direction moodboard

Moodboard

Colour & texture

Colour/texture swatch 1
Colour/texture swatch 2
Colour/texture swatch 3
Colour/texture swatch 4
Colour/texture swatch 5
Colour/texture swatch 6

Content pillars

Content pillar — product

Product

Content pillar — ritual

Ritual

Content pillar — texture

Texture

Content pillar — lifestyle

Lifestyle

M Eyewear

Concept project

A full concept for an eyewear label, from moodboard and product imagery to a cohesive campaign world.

Process reel

M Eyewear moodboard

Moodboard

M Eyewear product shot

Product

→ ↓
M Eyewear campaign result

Campaign result

VERDÉA

Concept project

Campaign visuals for a botanical face serum, from hero imagery and product detail to lifestyle content and brand presentation.

VERDÉA brand mockup

Brand mockup

VERDÉA lifestyle

Lifestyle

VERDÉA hero shot

Hero shot

VERDÉA product detail

Product detail

VERDÉA campaign

Campaign

florae

Concept project

Visual direction for a modern women’s probiotic, combining lifestyle imagery, product moments and an approachable everyday-wellness feel.

florae lifestyle

Lifestyle

florae campaign

Campaign

florae brand mockup

Brand mockup

florae product

Product

florae lifestyle

Lifestyle 2

Concept & atmosphere

Surreal, unphotographable imagery that explores scale, atmosphere and product storytelling beyond a conventional shoot.

Concept — dreaming

Dreaming

Concept — desert drop

Desert drop

Concept — botanical city

Botanical city

Creative direction Concept projects Campaign visuals

Pinterest

180,000

monthly views

grown from zero — home poster brand

Pinterest account management for a home-poster brand, grown from zero to 180,000 monthly views through consistent pin design, keyword strategy and board structure.

Pinterest analytics — 180k monthly views

Pinterest analytics

VERDÉA

Concept project
VERDÉA pin — quote
VERDÉA pin — tip
VERDÉA pin — product
VERDÉA pin — lifestyle
VERDÉA pin — blog preview
VERDÉA pin — ingredient

florae

Concept project
florae pin — quote
florae pin — tip
florae pin — product
florae pin — lifestyle
florae pin — blog preview
florae pin — how it works
florae pin — routine
florae pin — review

Pin concepts for wellness and beauty brands—from educational and lifestyle formats to product-led creative that feels specific to the brand, not like a generic template.

Pinterest management Pin design Keyword strategy

Landing pages

VERDÉA — Pre-launch waitlist

A single-page waitlist experience for the VERDÉA serum launch, combining brand atmosphere, product introduction and email capture before launch day.

Goal Build an early email list before launch.
Audience Cold visitors arriving through paid social, influencer seeding or early organic discovery. The page introduces the product, establishes the brand and gives people a clear reason to sign up.
My role Direction, copy structure, visual assets, build.
See the live page →
VERDÉA pre-launch waitlist page

Pre-launch waitlist page

MEZAME — Editorial brand story

An editorial brand-story page for MEZAME, translating the direction sprint into a live digital experience centred on calm ritual, origin and product.

Goal Give already-curious visitors a reason to seek out MEZAME at a local stockist.
Audience Visitors who have already encountered the brand—through a café, a recommendation or a product sample—and want to understand the story before buying.
My role Direction, copy structure, visual assets, build.
See the live page →
MEZAME editorial brand-story page

Editorial brand-story page

Both pages are self-contained, responsive HTML builds, deployed and ready for handover. Store or checkout integration can be added by the client’s developer where needed.

HTML build Cloudflare deployment Lead-gen & editorial pages

Services

A clear visual direction first — then the pieces that bring it to life.

I work with wellness, beauty and lifestyle brands that want a clearer, more consistent visual presence across channels. The process is async-first, with clear written intake and no calls required.

Brand direction sprint

A 12–15 page direction deck with a creative route, visual principles and content pillars—built as a practical reference for social, Pinterest, campaigns and landing pages.

from €650

Pinterest growth

Build Pinterest into a consistent discovery channel, backed by a proven growth track record.

Start with an audit

A focused review of your account, search terms, boards and the clearest priorities for growth.

€450

Continue with growth

Ongoing pin direction, search-led planning, board upkeep and monthly reporting.

from €550/mo

The audit is a standalone first step. If we continue, ongoing support begins the following month.

Landing pages

Focused landing pages for launches, waitlists and lead generation—combining visual direction, copy structure, responsive HTML build and deployment.

from €450 / page

Content direction

Ongoing content direction once the visual foundation is in place: message pillars, recurring formats and campaign concepts adapted to the channels that matter to your brand.

from €650/mo

Campaign and hero visuals: an art-directed image set for launches, seasonal moments or key campaigns. From €350.

AI is used for atmosphere, scale and ideas that cannot be photographed—not as a substitute for real people, products or product-in-use imagery.

For agencies

Flexible creative support, behind the scenes.

White-label creative support for agencies that need dependable capacity without adding a full-time hire. I take on defined direction and production work across social, Pinterest and landing pages, while you retain the client relationship. NDA-friendly and async-first.

Brand & content direction

A clear creative route your team can carry across channels.

Pinterest strategy & management

Audits, keyword strategy, pin design and ongoing account support.

Social & campaign content

Feed, carousel and campaign concepts delivered in focused batches.

Landing pages

Design-led HTML pages for launches, waitlists and lead generation.

Rates are scoped by engagement, volume and timeline. Enquire about white-label partnership availability →

Michaela, Mihara Studio

About

Hi, I am Michaela

I’m a visual creative based in Central Europe. I don’t think in isolated posts and pages—I think about how a brand comes together across social, Pinterest, landing pages and campaigns.

I collaborate with wellness, beauty and lifestyle brands directly, and as a white-label partner for agencies. I work async and in writing, on how a brand should feel as much as how it should look.

I have worked across e-commerce, Pinterest and Instagram since 2017—building online stores, managing social channels for other brands and growing my own coconut-bowl brand from zero to hundreds of organic Instagram orders. That experience eventually became Mihara Studio.

Let's work together

Have a launch, a content system or a Pinterest opportunity in mind?

Tell me what you are building and where the brand feels disconnected. I will come back with the clearest next step—whether that is a direction sprint, a focused landing page or ongoing support. Direct collaborations and white-label agency support are both welcome.

Prefer email? hello@miharastudio.com · How I use your information